Category: CRM Software
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Interactive Room Visualization Is Driving Up to 170% More Showing Requests
A listing page feature just proved it can more than double showing requests, and most of that lift is happening before a…
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Lofty Launches an MCP Server So Any AI Can Plug Into Its CRM
Lofty just shipped something that changes what brokerages should be asking when they evaluate a CRM: not just what AI it ships…
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Nearly 10% of Borrowers Are Now Choosing ARMs as Rates Top 7%
Mortgage rates just pushed enough buyers into riskier loans that the Mortgage Bankers Association put a number on it, and that number…
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Down Payments Just Hit a Four-Year Q2 Low While Payments Jumped 74%
Realtor.com’s newest down payment report just confirmed buyers are stretching themselves thinner than they have in years, and thinner buyers fall out…
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Compass Got 15,000 Agents to Generate 97,000 AI Conversations in Weeks
Compass just spent weeks getting 83,000 agents to actually use an AI tool, not just install it, and the adoption numbers are…
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CINC CRM Review: Pricing, Features, and Buyer Follow-Up Gaps
This CINC CRM review looks at what CINC (Commissions Inc) actually delivers for real estate teams, what it costs once you get…
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NAR’s 2026 Report Shows AI Use Climbing, but Concentrated in One Place
NAR’s newest technology report just confirmed AI has gone mainstream among agents, but the fine print shows most of that usage is…
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AI Intent Layer for Real Estate CRM: What It Adds
If your brokerage already runs Follow Up Boss, CINC, or kvCORE, the question is not which CRM to buy next. It is…
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Facebook Lead Gen for Realtors: Turning Ad Leads Into Showings
Facebook lead gen for realtors converts differently than portal leads, and treating it the same way is the most common reason the…
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Sellers Now Outnumber Buyers by 57.9%, the Widest Gap on Record
Redfin just confirmed something agents in most markets already felt in their own pipeline: sellers are piling up and buyers are not…