Category: CRM Software
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eXp Wants Agents to Connect Their Own AI to Brokerage Data, Not Use Its Chatbot
eXp Realty has decided not to build another chatbot for its agents. Instead it is offering a bring your own AI assistant…
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Brokerage-Provided Tech Sees 15% to 20% Adoption, and Brokers Want One Interface
Real estate brokerage technology adoption now has a number attached, courtesy of a new T3 Sixty report. Typical adoption of brokerage-provided technology…
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Rechat’s AI Keeps Doing More Work. The Price Has Not Moved.
Every agent who has ever paid a flat monthly fee per user has quietly wondered what they were actually buying. A seat?…
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Real Estate Customer Engagement: 7 Tactics That Earn a Reply
Engagement is not send volume. Seven tactics built around lead behavior, the four numbers worth tracking, and where most programs quietly break.
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Customer Engagement Platform vs CRM for Real Estate: Where Each One Stops
A CRM remembers. A customer engagement platform notices. Here is where the two split in a real estate workflow, and when an…
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Real Estate Broker CRM: What Brokerages Need That Agent CRMs Miss
A real estate broker CRM and an agent CRM look identical in a demo. The difference shows up three months later, when…
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What Does CRM Mean in Real Estate? A Plain-English Guide for Agents
Ask five agents what does CRM mean in real estate and you will get five different answers, usually involving whichever platform their…
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Follow Up Boss Real Estate CRM Review: Pricing, Features, and the Follow-Up Gap
The Follow Up Boss real estate CRM has become the default pick for teams that buy leads at volume. It routes a…
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Cost Per Lead for Real Estate Agents: What Leads Really Cost
The cost per lead for real estate agents depends heavily on the source. A lead from a Facebook ad can cost a…
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A $4B AI Housing Startup Just Automated the Post-Tour Follow-Up Text
A $4 billion AI housing startup just gave multifamily teams a feature most real estate CRMs still do not have built in…