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Real Estate Lead Generation Companies: What to Compare
Real estate lead generation companies sell you a stream of contacts instead of making you find them yourself. That can save time, but it moves the work to a different…
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Free Real Estate Leads: A Zero-Budget Weekly Plan
Free real estate leads are not free. You pay for them with hours instead of dollars,…
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Buyer Leads for Real Estate Agents: Sources and Follow-Up
Buyer leads for real estate agents are people who are looking to buy a home and…
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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to…
News
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A $4B AI Housing Startup Just Automated the Post-Tour Follow-Up Text
A $4 billion AI housing startup just gave multifamily teams a feature most real estate CRMs still do not have built in…
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Interactive Room Visualization Is Driving Up to 170% More Showing Requests
A listing page feature just proved it can more than double showing requests, and most of that lift is happening before a…
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Lofty Launches an MCP Server So Any AI Can Plug Into Its CRM
Lofty just shipped something that changes what brokerages should be asking when they evaluate a CRM: not just what AI it ships…
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Nearly 10% of Borrowers Are Now Choosing ARMs as Rates Top 7%
Mortgage rates just pushed enough buyers into riskier loans that the Mortgage Bankers Association put a number on it, and that number…
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Down Payments Just Hit a Four-Year Q2 Low While Payments Jumped 74%
Realtor.com’s newest down payment report just confirmed buyers are stretching themselves thinner than they have in years, and thinner buyers fall out…
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37% of Buyers Would Let AI Handle a Home Purchase With Minimal Human Help
A new LendingTree survey just put a number on something agents can already feel happening in their showings: buyers are not asking…
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SERHANT. Unveils Dot, an AI That Runs Agents’ Days Without Being Asked
SERHANT. just unveiled an AI that decides what an agent should work on next instead of waiting to be told, and the…
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Compass Got 15,000 Agents to Generate 97,000 AI Conversations in Weeks
Compass just spent weeks getting 83,000 agents to actually use an AI tool, not just install it, and the adoption numbers are…