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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to think of you when someone they know needs an agent. In real estate it…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
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Price Reduction Conversation With Sellers: A 4-Step Guide
A price reduction conversation with sellers is never easy, and the latest data from the National…
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Open House Ideas for Realtors: Before, During and After
The best open house ideas for realtors work in three stages: prepare before the doors open, capture and qualify visitors during the…
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Real Estate Farming: How to Pick a Farm and Work It for a Year
Real estate farming means choosing one small, defined area and marketing to the same homes every month until you are the agent…
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Realtor Name Ideas: Formulas, Examples and Rules to Check
Choosing a business name is one of the first branding decisions an agent makes, and it is hard to undo once it…
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Closing Gifts for Real Estate Clients: Ideas, Budget and Rules
Closing gifts for real estate clients are small thank-yous given at or soon after a closing. Done well, they cost little, are…
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Real Estate Flyers: Examples, Templates and What to Include
A good flyer for real estate does one job: it makes a person take one next step, such as visiting an open…
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Real Estate Agent Referral: Get More and Pay Fees Correctly
A real estate agent referral can mean two things, and most agents need both. It can mean how you earn introductions from…
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Listing Presentation: Template, Sample Script and Examples
A listing presentation is the meeting, and the document that goes with it, where you show a homeowner why they should hire…
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Real Estate Testimonials: How to Ask, Examples and Rules
Real estate testimonials are the short statements from past clients that tell a stranger what it was like to work with you.…