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Free Real Estate Leads: A Zero-Budget Weekly Plan
Free real estate leads are not free. You pay for them with hours instead of dollars, and the hours only pay off when you repeat the same few habits every…
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Buyer Leads for Real Estate Agents: Sources and Follow-Up
Buyer leads for real estate agents are people who are looking to buy a home and…
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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Luxury Real Estate Marketing and Branding: What Changes at the High End
Luxury real estate marketing is not standard marketing with a bigger budget. The buyer pool is smaller, discretion matters more, and the…
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Real Estate Video Marketing: Video Ideas, Scripts and a Simple Setup
Real estate video marketing does not need a studio. It needs three or four video types you can repeat, a short script,…
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Open House Ideas for Realtors: Before, During and After
The best open house ideas for realtors work in three stages: prepare before the doors open, capture and qualify visitors during the…
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Real Estate Farming: How to Pick a Farm and Work It for a Year
Real estate farming means choosing one small, defined area and marketing to the same homes every month until you are the agent…
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Realtor Name Ideas: Formulas, Examples and Rules to Check
Choosing a business name is one of the first branding decisions an agent makes, and it is hard to undo once it…
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Closing Gifts for Real Estate Clients: Ideas, Budget and Rules
Closing gifts for real estate clients are small thank-yous given at or soon after a closing. Done well, they cost little, are…
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Real Estate Flyers: Examples, Templates and What to Include
A good flyer for real estate does one job: it makes a person take one next step, such as visiting an open…
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Real Estate Agent Referral: Get More and Pay Fees Correctly
A real estate agent referral can mean two things, and most agents need both. It can mean how you earn introductions from…