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Buyer Leads for Real Estate Agents: Sources and Follow-Up
Buyer leads for real estate agents are people who are looking to buy a home and have given you a way to reach them. They are the easiest leads to…
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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
News
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Real Estate Lead Follow-Up Automation: The Complete 2026 Guide
Most leads are not lost to a better agent. They are lost to silence. The inquiry arrives at 9pm on a Sunday,…
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Seller Impersonation Fraud Attempts Just Doubled. Here Is How to Catch It Earlier
A new industry study just confirmed something title companies have been warning agents about for two years: scammers are no longer just…
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AI Answering Service for Real Estate: How to Choose the Right One
Once a brokerage decides it needs one, choosing an AI answering service for real estate gets confusing fast — every vendor claims…
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53% of Brokerages Now Plan AI for Back-Office Work, Up From 23% in 2024
A new brokerage survey just put a number on something most CRM vendors have been claiming for years: AI is no longer…
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AI Receptionist vs Human Receptionist for Real Estate: Cost & ROI
Every brokerage weighing a front-desk hire eventually asks the same question: do we need a person, or can software handle it? AI…
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Mortgage Rates Just Hit a 52-Week High: What It Means for Agent Response Times
The 30-year fixed mortgage rate just broke a 52-week high, and it happened fast enough that most agents have not adjusted how…
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AI Outbound Calling for Real Estate: How It Works in 2026
Most real estate leads never hear from an agent a second time. Only about 10% of agents make more than three follow-up…
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HomeSmart’s AI Now Reads a Contract and Automates the Closing Behind It
HomeSmart just extended AI across its proprietary RealSmart Broker and RealSmart Agent platforms, covering the entire transaction from the moment a contract…