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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to think of you when someone they know needs an agent. In real estate it…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
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Price Reduction Conversation With Sellers: A 4-Step Guide
A price reduction conversation with sellers is never easy, and the latest data from the National…
News
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Compass Gave an MLS Until October 6, and Agent Search Sites Are Caught in the Middle
Compass gave one of the largest MLSs in the country until October 6 to stop fining agents who publicly market listings kept…
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What Does CRM Mean in Real Estate? A Plain-English Guide for Agents
Ask five agents what does CRM mean in real estate and you will get five different answers, usually involving whichever platform their…
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Nearly 1 in 5 Homes Cut Price in September, and Agents Are Running Out of Call Hours
Nearly one in five American homes on the market cut their asking price in September, and the agents carrying those listings are…
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Follow Up Boss Real Estate CRM Review: Pricing, Features, and the Follow-Up Gap
The Follow Up Boss real estate CRM has become the default pick for teams that buy leads at volume. It routes a…
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Cost Per Lead for Real Estate Agents: What Leads Really Cost
The cost per lead for real estate agents depends heavily on the source. A lead from a Facebook ad can cost a…
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A $4B AI Housing Startup Just Automated the Post-Tour Follow-Up Text
A $4 billion AI housing startup just gave multifamily teams a feature most real estate CRMs still do not have built in…
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Interactive Room Visualization Is Driving Up to 170% More Showing Requests
A listing page feature just proved it can more than double showing requests, and most of that lift is happening before a…
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Lofty Launches an MCP Server So Any AI Can Plug Into Its CRM
Lofty just shipped something that changes what brokerages should be asking when they evaluate a CRM: not just what AI it ships…