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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to think of you when someone they know needs an agent. In real estate it…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
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Price Reduction Conversation With Sellers: A 4-Step Guide
A price reduction conversation with sellers is never easy, and the latest data from the National…
News
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Rechat Now Builds the Agent Website From the CRM, Not Next to It
Rechat just launched a real estate website built from CRM data, and the pitch has little to do with prettier templates. Rechat…
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Rechat’s AI Keeps Doing More Work. The Price Has Not Moved.
Every agent who has ever paid a flat monthly fee per user has quietly wondered what they were actually buying. A seat?…
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Real Estate Customer Engagement: 7 Tactics That Earn a Reply
Engagement is not send volume. Seven tactics built around lead behavior, the four numbers worth tracking, and where most programs quietly break.
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Realtor.com’s New AI Drafts the Message, Then Waits for You to Approve It
Realtor.com launched RealAssist on October 6, an agentic assistant built into the Realtor.com+ workspace, and the headline numbers are the easy part…
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Customer Engagement Platform vs CRM for Real Estate: Where Each One Stops
A CRM remembers. A customer engagement platform notices. Here is where the two split in a real estate workflow, and when an…
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Three States Now Force Private Listings Public the Moment You Market Them
A yard sign counts. So does one email to two recipients. Connecticut, Washington and Wisconsin have all moved public marketing to the…
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Two Wire Fraud Companies Just Merged, and the Agent Is Still the Weak Link
Two of the largest wire fraud prevention companies in real estate just became one, and the deal says something uncomfortable about how…
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Real Estate Broker CRM: What Brokerages Need That Agent CRMs Miss
A real estate broker CRM and an agent CRM look identical in a demo. The difference shows up three months later, when…