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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to think of you when someone they know needs an agent. In real estate it…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
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Price Reduction Conversation With Sellers: A 4-Step Guide
A price reduction conversation with sellers is never easy, and the latest data from the National…
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Listing Leads: How to Find Sellers and Win More Listings
Listing leads are homeowners who may sell soon and who would consider hiring you to do it. They are the most valuable…
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Real Estate Lead Generation: 10 Lead Sources Compared
Real estate lead generation is the work of finding people who may buy or sell a home soon and earning the right…
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Real Estate Cold Calling Scripts and the Do Not Call Rules
Real estate cold calling scripts only work if you are allowed to make the call in the first place. Before the script…
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Door Knocking for Real Estate Agents: Script, Etiquette and a Safe Routine
Door knocking for real estate agents is face-to-face prospecting: you visit homes in a chosen area, introduce yourself briefly, and leave people…
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Real Estate Prospecting Letters: Templates for Sellers, Expired Listings and Just Sold
Real estate prospecting letters are short, personal pieces of mail that introduce you to a homeowner and ask for one small next…
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Real Estate Email Signature: What to Include, Examples and Required Disclosures
A real estate email signature is the small block at the bottom of every message you send, and it does three jobs:…
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Luxury Real Estate Marketing and Branding: What Changes at the High End
Luxury real estate marketing is not standard marketing with a bigger budget. The buyer pool is smaller, discretion matters more, and the…
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Real Estate Video Marketing: Video Ideas, Scripts and a Simple Setup
Real estate video marketing does not need a studio. It needs three or four video types you can repeat, a short script,…