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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to think of you when someone they know needs an agent. In real estate it…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
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Price Reduction Conversation With Sellers: A 4-Step Guide
A price reduction conversation with sellers is never easy, and the latest data from the National…
News
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Social Media for Realtors: A Weekly Routine That Fits a Production Schedule
Social media for realtors works when it is a small weekly routine, not a daily performance. The goal is not viral reach.…
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Real Estate Advertising: Channels, Costs and Examples
Real estate advertising is paid promotion that puts your name, a listing, or an offer in front of people who are not…
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30 Real Estate Marketing Ideas, With Cost and Effort
The best real estate marketing ideas are the ones you will actually repeat for a year. This list gives you 30 ideas…
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Real Estate Marketing Plan: Template and Budget
A real estate marketing plan is a one-page document that says who you want as clients, which channels you will use to…
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Real Estate Branding: A Practical Guide for Agents and Teams
Real estate branding is the set of choices that make an agent recognizable and trusted before the first conversation: who you help,…
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Real Estate Marketing Guide: What to Do, Spend and Measure
Real estate marketing is everything you do to be seen and remembered by people who might hire you, and it is the…
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eXp Wants Agents to Connect Their Own AI to Brokerage Data, Not Use Its Chatbot
eXp Realty has decided not to build another chatbot for its agents. Instead it is offering a bring your own AI assistant…
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Brokerage-Provided Tech Sees 15% to 20% Adoption, and Brokers Want One Interface
Real estate brokerage technology adoption now has a number attached, courtesy of a new T3 Sixty report. Typical adoption of brokerage-provided technology…