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Buyer Leads for Real Estate Agents: Sources and Follow-Up
Buyer leads for real estate agents are people who are looking to buy a home and have given you a way to reach them. They are the easiest leads to…
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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
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Expired Listings: How to Find Them and Reach the Owners
Expired listings are homes whose listing agreement ended without a sale, and their owners are some…
News
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Keller Williams Just Gave Agents an AI Tool That Claims to Save 10 Hours a Week
Keller Williams just added another partner to its open technology roster, and this one goes straight at the task agents complain about…
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A CRMLS Test Shows How Easily an AI Chatbot Can Leak Your MLS Data
Art Carter, president and CEO of California Regional MLS, ran a simple test. He asked Claude how someone might obtain CRMLS data…
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A 50-Year Broker’s Advice on What Actually Gets an AI Citation
J. Lennox Scott has led John L. Scott Real Estate for five decades, through the arrival of the internet, then IDX, and…
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Agents Are Seeding Reddit to Win ChatGPT Recommendations, and Reddit Just Pushed Back
A seller opens ChatGPT and asks who the best listing agent in their neighborhood is. Three names come back, a sentence about…
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Brokerage Leaders’ AI Worry Score Just Jumped, and Agentic AI Is Why
After two years of AI worry trending down among brokerage leadership, the number just reversed. A new industry survey found the average…
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Your Next Listing Is Probably Already Sitting in Your CRM
For a decade, the default growth playbook in real estate was to buy clicks: pay a portal for a lead, chase it,…
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Chatbot vs Live Agent for Real Estate: Response Time and Conversion Compared
A new lead hits your site at 11pm on a Sunday. Do you want a chatbot handling it, or does it sit…
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Best No-Code Chatbot Platform for Real Estate Websites in 2026
This guide has moved and been merged into our complete, updated resource: 10 Best Chatbot Builders for Real Estate Agents in 2026…