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Free Real Estate Leads: A Zero-Budget Weekly Plan
Free real estate leads are not free. You pay for them with hours instead of dollars, and the hours only pay off when you repeat the same few habits every…
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Buyer Leads for Real Estate Agents: Sources and Follow-Up
Buyer leads for real estate agents are people who are looking to buy a home and…
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Sphere of Influence in Real Estate: How to Build and Work It
A sphere of influence is the group of people who already know you well enough to…
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Circle Prospecting: Radius, Triggers and a Weekly Routine
Circle prospecting means contacting the homeowners around a home you just listed or sold, so you…
News
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eXp Wants Agents to Connect Their Own AI to Brokerage Data, Not Use Its Chatbot
eXp Realty has decided not to build another chatbot for its agents. Instead it is offering a bring your own AI assistant…
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Brokerage-Provided Tech Sees 15% to 20% Adoption, and Brokers Want One Interface
Real estate brokerage technology adoption now has a number attached, courtesy of a new T3 Sixty report. Typical adoption of brokerage-provided technology…
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Rechat Now Builds the Agent Website From the CRM, Not Next to It
Rechat just launched a real estate website built from CRM data, and the pitch has little to do with prettier templates. Rechat…
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Rechat’s AI Keeps Doing More Work. The Price Has Not Moved.
Every agent who has ever paid a flat monthly fee per user has quietly wondered what they were actually buying. A seat?…
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Real Estate Customer Engagement: 7 Tactics That Earn a Reply
Engagement is not send volume. Seven tactics built around lead behavior, the four numbers worth tracking, and where most programs quietly break.
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Realtor.com’s New AI Drafts the Message, Then Waits for You to Approve It
Realtor.com launched RealAssist on October 6, an agentic assistant built into the Realtor.com+ workspace, and the headline numbers are the easy part…
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Customer Engagement Platform vs CRM for Real Estate: Where Each One Stops
A CRM remembers. A customer engagement platform notices. Here is where the two split in a real estate workflow, and when an…
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Three States Now Force Private Listings Public the Moment You Market Them
A yard sign counts. So does one email to two recipients. Connecticut, Washington and Wisconsin have all moved public marketing to the…